{"id":1951,"date":"2025-12-11T23:57:54","date_gmt":"2025-12-11T23:57:54","guid":{"rendered":"https:\/\/lastwordonsports.com\/media\/?p=1951"},"modified":"2025-12-15T22:04:57","modified_gmt":"2025-12-15T22:04:57","slug":"espn-bows-out-of-formula-1-with-a-record-shattering-finale-in-the-united-states","status":"publish","type":"post","link":"https:\/\/lastwordonsports.com\/media\/sports-media\/espn-bows-out-of-formula-1-with-a-record-shattering-finale-in-the-united-states\/","title":{"rendered":"ESPN Bows Out of Formula 1 with a Record-Shattering Finale in the United States"},"content":{"rendered":"<div><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3 r-1adg3ll r-1g7jtus r-1x3r274\"><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3\"><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3 r-1x3r274\">In a fitting and triumphant farewell to one of the most remarkable turnarounds in American sports television history, ESPN concluded its eight-year run as the U.S. home of the Formula 1 World Championship by delivering the highest single-season viewership average ever recorded for the series on American screens.<\/span><\/span><\/span><\/div>\n<h2>F1&#8217;s biggest season yet<\/h2>\n<div><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3 r-1adg3ll r-1g7jtus r-1x3r274\"><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3\"><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3 r-1x3r274\">The 2025 season, featuring an expanded 24-race calendar, averaged an extraordinary 1.3 million viewers per race across ESPN, ESPN2, and ABC. <\/span><\/span><\/span><\/div>\n<div><\/div>\n<div><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3 r-1adg3ll r-1g7jtus r-1x3r274\"><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3\"><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3 r-1x3r274\">This figure eclipsed the previous all-time high of 1.21 million set in 2022\u2014also on ESPN platforms\u2014and represented a stunning 135% increase from the 554,000 average when the network reclaimed U.S. rights in 2018.<\/span><\/span><\/span><\/div>\n<div><\/div>\n<div><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3 r-1adg3ll r-1g7jtus r-1x3r274\"><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3\"><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3 r-1x3r274\">The season-ending Abu Dhabi Grand Prix on December 7, 2025, provided a spectacular capstone. Broadcast on ESPN starting in the early Sunday morning hours for U.S. audiences, the race averaged 1.5 million viewers and peaked at 1.8 million, according to Nielsen\u2019s Big Data + Panel metrics. <\/span><\/span><\/span><\/div>\n<div><\/div>\n<div><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3 r-1adg3ll r-1g7jtus r-1x3r274\"><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3\"><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3 r-1x3r274\">It became the 16th individual race of the 2025 season to establish a new all-time viewership record for that specific event on U.S. television.<\/span><\/span><\/span><\/div>\n<div><\/div>\n<div><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3 r-1adg3ll r-1g7jtus r-1x3r274\"><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3\"><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3 r-1x3r274\">In total, 16 of the 24 grands prix in 2025 set new benchmarks: Australia, China, Monaco, Spain, Canada, Austria, Great Britain, Belgium, the Netherlands, Italy, Azerbaijan, the United States Grand Prix at Austin, Mexico, Las Vegas, Qatar, and Abu Dhabi all posted the highest audiences ever seen for those races in the American market. Only three events\u2014Miami, Singapore, and Brazil\u2014did not show year-over-year growth, with the remaining 21 races all recording increases compared to 2024.<\/span><\/span><\/span><\/div>\n<h3>F1&#8217;s year-to-year growth<\/h3>\n<div>\n<p><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3 r-1adg3ll r-1g7jtus r-1x3r274\"><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3\"><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3 r-1x3r274\">To fully appreciate the scale of this growth, consider the season-by-season trajectory since Formula 1 returned to <a href=\"https:\/\/lastwordonsports.com\/media\/sports-media\/college-gamedays-epic-two-day-playoff-swing-friday-night-in-norman-saturday-morning-in-college-station\/\" target=\"_self\">ESPN<\/a> networks in 2018 after a 20-year absence from the family of channels:<\/span><\/span><\/span><\/p>\n<ul dir=\"ltr\">\n<li><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3\"><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3 r-1x3r274\">2018: 554,000 average viewers <\/span><\/span><\/li>\n<li><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3\"><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3 r-1x3r274\">2019: 672,000 <\/span><\/span><\/li>\n<li><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3\"><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3 r-1x3r274\">2020: 608,000 (impacted by the pandemic-shortened calendar) <\/span><\/span><\/li>\n<li><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3\"><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3 r-1x3r274\">2021: 948,000 <\/span><\/span><\/li>\n<li><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3\"><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3 r-1x3r274\">2022: 1.21 million (previous record) <\/span><\/span><\/li>\n<li><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3\"><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3 r-1x3r274\">2023: 1.11 million <\/span><\/span><\/li>\n<li><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3\"><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3 r-1x3r274\">2024: 1.10 million <\/span><\/span><\/li>\n<li><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3\"><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3 r-1x3r274\">2025: 1.30 million<\/span><\/span><\/li>\n<\/ul>\n<p><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3 r-1adg3ll r-1g7jtus r-1x3r274\"><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3\"><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3 r-1x3r274\">That represents a remarkable 135% surge in average audience over eight seasons. <\/span><\/span><\/span><\/p>\n<\/div>\n<div><\/div>\n<div><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3 r-1adg3ll r-1g7jtus r-1x3r274\"><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3\"><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3 r-1x3r274\">For additional context, Formula 1\u2019s final year on NBC in 2017 averaged just 538,000 viewers\u2014meaning the 2025 ESPN average was 142% higher than the series drew on its previous broadcast partner.<\/span><\/span><\/span><\/div>\n<div><\/div>\n<div><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3 r-1adg3ll r-1g7jtus r-1x3r274\"><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3\"><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3 r-1x3r274\">The numbers alone tell only part of the story. ESPN invested heavily in making Formula 1 feel like a marquee property rather than a niche import. <\/span><\/span><\/span><\/div>\n<div><\/div>\n<div><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3 r-1adg3ll r-1g7jtus r-1x3r274\"><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3\"><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3 r-1x3r274\">From the second race of the 2018 season onward, every grand prix was presented commercial-free during the live race window\u2014a rarity in modern sports television. <\/span><\/span><\/span><\/div>\n<div><\/div>\n<div><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3 r-1adg3ll r-1g7jtus r-1x3r274\"><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3\"><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3 r-1x3r274\">The network produced on-site editions of <em>SportsCenter<\/em> from Miami, Austin, and Las Vegas, brought comprehensive studio programming to North American rounds, and aggressively cross-promoted the series across its vast portfolio of programming.<\/span><\/span><\/span><\/div>\n<div><\/div>\n<div><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3 r-1adg3ll r-1g7jtus r-1x3r274\"><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3\"><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3 r-1x3r274\">Creative marketing initiatives, such as the 2024 \u201cTexas Takeover\u201d campaign that tied together the United States Grand Prix at Circuit of The Americas with a high-profile Texas Longhorns football game on the same weekend, further amplified visibility. <\/span><\/span><\/span><\/div>\n<div><\/div>\n<div><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3 r-1adg3ll r-1g7jtus r-1x3r274\"><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3\"><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3 r-1x3r274\">Tune-in spots during NFL, College Football, NBA, and other flagship properties ensured F1 reached audiences far beyond its traditional motorsport base.<\/span><\/span><\/span><\/div>\n<div><\/div>\n<div><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3 r-1adg3ll r-1g7jtus r-1x3r274\"><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3\"><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3 r-1x3r274\">Much of the 2025 surge can be attributed to an enthralling Drivers\u2019 Championship fight between McLaren\u2019s Lando Norris and Red Bull\u2019s Max Verstappen that remained mathematically alive until the very last lap of the season in Abu Dhabi. <\/span><\/span><\/span><\/div>\n<div><\/div>\n<div><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3 r-1adg3ll r-1g7jtus r-1x3r274\"><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3\"><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3 r-1x3r274\">That drama, combined with the continued popularity of Netflix\u2019s <em>Drive to Survive<\/em> series and the addition of three glamorous U.S.-based races (Miami, Austin, and Las Vegas), along with <em>F1: The Movie<\/em> starring Brad Pitt, helped propel Formula 1 into mainstream American sports consciousness in a way few could have predicted a decade ago.<\/span><\/span><\/span><\/div>\n<div><\/div>\n<div><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3 r-1adg3ll r-1g7jtus r-1x3r274\"><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3\"><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3 r-1x3r274\">ESPN\u2019s tenure also carried historical symmetry: Formula 1\u2019s very first televised race in the United States aired on ABC in 1962, and the sport enjoyed a long previous run on ESPN itself from 1984 through 1997. <\/span><\/span><\/span><\/div>\n<div><\/div>\n<div><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3 r-1adg3ll r-1g7jtus r-1x3r274\"><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3\"><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3 r-1x3r274\">The 2018\u20132025 era effectively marked a homecoming\u2014and one that ended on the highest possible note.<\/span><\/span><\/span><\/div>\n<h3>F1 to Apple TV<\/h3>\n<div><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3 r-1adg3ll r-1g7jtus r-1x3r274\"><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3\"><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3 r-1x3r274\">Beginning in 2026, Formula 1 will move exclusively to <a  href=\"https:\/\/www.motorsport.com\/f1\/news\/us-f1-fans-offered-first-glimpse-of-apples-2026-coverage\/10783534\/\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\">Apple TV<\/a> in the United States under a five-year, $750 million agreement announced earlier in 2025. <\/span><\/span><\/span><\/div>\n<div><\/div>\n<div><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3 r-1adg3ll r-1g7jtus r-1x3r274\"><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3\"><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3 r-1x3r274\">The deal reportedly adds roughly $60 million per year to Formula 1\u2019s U.S. media revenue compared to the ESPN contract. While the shift to a streaming-only platform introduces new variables for accessibility and discovery, the foundation ESPN helped build\u2014an average audience 2.4 times larger than when it inherited the rights\u2014leaves the series in robust health heading into its next chapter.<\/span><\/span><\/span><\/div>\n<div><\/div>\n<div><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3 r-1adg3ll r-1g7jtus r-1x3r274\"><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3\"><span class=\"css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3 r-1x3r274\">In eight short years, ESPN transformed Formula 1 from a cult favorite struggling to crack half a million viewers into a bona fide television phenomenon averaging 1.3 million\u2014cementing 2025 as the perfect crescendo to one of the greatest broadcast success stories in recent sports history.<\/span><\/span><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>In a fitting and triumphant farewell to one of the most remarkable turnarounds in American sports television history, ESPN concluded its eight-year run as the U.S. home of the Formula 1 World Championship by delivering the highest single-season viewership average ever recorded for the series on American screens. F1&#8217;s biggest season yet The 2025 season, [&hellip;]<\/p>\n","protected":false},"author":5665,"featured_media":1958,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","sfio_featured_image":false,"sfio_embed_code":"","_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[296,267,264,238],"tags":[75],"class_list":["post-1951","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apple-tv","category-espn","category-news","category-sports-media","tag-featured"],"modified_by":"Steve Carney","_links":{"self":[{"href":"https:\/\/lastwordonsports.com\/media\/wp-json\/wp\/v2\/posts\/1951","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lastwordonsports.com\/media\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lastwordonsports.com\/media\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lastwordonsports.com\/media\/wp-json\/wp\/v2\/users\/5665"}],"replies":[{"embeddable":true,"href":"https:\/\/lastwordonsports.com\/media\/wp-json\/wp\/v2\/comments?post=1951"}],"version-history":[{"count":2,"href":"https:\/\/lastwordonsports.com\/media\/wp-json\/wp\/v2\/posts\/1951\/revisions"}],"predecessor-version":[{"id":1959,"href":"https:\/\/lastwordonsports.com\/media\/wp-json\/wp\/v2\/posts\/1951\/revisions\/1959"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lastwordonsports.com\/media\/wp-json\/wp\/v2\/media\/1958"}],"wp:attachment":[{"href":"https:\/\/lastwordonsports.com\/media\/wp-json\/wp\/v2\/media?parent=1951"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lastwordonsports.com\/media\/wp-json\/wp\/v2\/categories?post=1951"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lastwordonsports.com\/media\/wp-json\/wp\/v2\/tags?post=1951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}