{"id":433050,"date":"2025-01-30T07:30:11","date_gmt":"2025-01-30T12:30:11","guid":{"rendered":"https:\/\/lastwordonsports.com\/?p=433050"},"modified":"2025-04-23T16:38:49","modified_gmt":"2025-04-23T16:38:49","slug":"rick-shiels-liv-golf-partnership","status":"publish","type":"post","link":"https:\/\/lastwordonsports.com\/golf\/rick-shiels-liv-golf-partnership\/","title":{"rendered":"LIV Golf Partnering With Rick Shiels: What It Means for Golf"},"content":{"rendered":"

On January 24, LIV Golf put out a press release<\/a> to announce their first major partnership with an influencer.\u00a0 Rick Shiels has been a long-time content creator on YouTube for golf since 2012 under the name Rick Shiels PGA.\u00a0 In this deal, Shiels will become an ambassador and content creator for LIV Golf.<\/span><\/p>\n

What This Partnership Means For LIV<\/h2>\n

This move acts as a way to bring in the next generation of golf fans, while also embracing the tools and potential that social media and online creators have.\u00a0 Shiels himself has the largest golf YouTube channel sitting at 2.93 million subscribers.\u00a0 His view count is currently sitting at 935 million.\u00a0 This was a logical move for LIV Golf to make given all the good press and quality around Shiels.\u00a0 It will most likely pay off for them, as Shiels has been praised for his production and content quality.\u00a0 This is a multi-year contract, and although it is unsure how long this contract is, it is poised to benefit both parties in the foreseeable future greatly.<\/span><\/p>\n

What This Partnership Means For Rick Shiels<\/h2>\n

In Shiels’s announcement,<\/a> he stated that he will be at all 14 LIV events this year.\u00a0 Shiels is making plans for games he will be playing against prop players for his channel, separate from official LIV events.\u00a0 This will be mixed in with interviews and demonstrations as a sort of series of coaching videos.\u00a0 He<\/span> commented:<\/span><\/p>\n

\u201cPartnering with LIV Golf provides an incredible opportunity to take my content to the next level. From playing with some of the best golfers in the world to showcasing their courses and teams, I can\u2019t wait to share this journey with my audience. Together, we\u2019re bringing fans closer to the action and showing the world a new side of golf.\u201d<\/span><\/em><\/p>\n

As part of this deal, Shiels will also start Totshots, a golf program designed for children 3-5.\u00a0 LIV Golf has promised $50,000 annually to the program.\u00a0 This will of course hurt his ability to cover PGA events as this is an exclusivity deal with a competitor.\u00a0 However, Shiels is making big promises to keep his long-standing series going.\u00a0 He also has plenty of new stuff to come.<\/span><\/p>\n

What The Future Holds<\/h3>\n

Currently, LIV Golf is going through a shake-up<\/a>.\u00a0 Despite major changes, this is shaping up to be a good deal between Shiels and LIV Golf, the future holds a lot of promise for them.\u00a0 Fans and newcomers alike have a lot to look forward to with this one.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

On January 24, LIV Golf put out a press release to announce their first major partnership with an influencer.\u00a0 Rick Shiels has been a long-time content creator on YouTube for golf since 2012 under the name Rick Shiels PGA.\u00a0 In this deal, Shiels will become an ambassador and content creator for LIV Golf. What This […]<\/p>\n","protected":false},"author":4860,"featured_media":433063,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","sfio_featured_image":false,"sfio_embed_code":"","_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[15,200],"tags":[],"class_list":["post-433050","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-golf","category-liv-golf"],"modified_by":"yobodev","_links":{"self":[{"href":"https:\/\/lastwordonsports.com\/golf\/wp-json\/wp\/v2\/posts\/433050","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lastwordonsports.com\/golf\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lastwordonsports.com\/golf\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lastwordonsports.com\/golf\/wp-json\/wp\/v2\/users\/4860"}],"replies":[{"embeddable":true,"href":"https:\/\/lastwordonsports.com\/golf\/wp-json\/wp\/v2\/comments?post=433050"}],"version-history":[{"count":0,"href":"https:\/\/lastwordonsports.com\/golf\/wp-json\/wp\/v2\/posts\/433050\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lastwordonsports.com\/golf\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/lastwordonsports.com\/golf\/wp-json\/wp\/v2\/media?parent=433050"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lastwordonsports.com\/golf\/wp-json\/wp\/v2\/categories?post=433050"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lastwordonsports.com\/golf\/wp-json\/wp\/v2\/tags?post=433050"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}