{"id":582375,"date":"2021-02-02T17:38:34","date_gmt":"2021-02-02T22:38:34","guid":{"rendered":"https:\/\/lastwordonsports.com\/football\/?p=582375"},"modified":"2021-03-29T22:13:47","modified_gmt":"2021-03-30T02:13:47","slug":"womens-football-agent-reece-land-on-the-continued-growth-of-the-game","status":"publish","type":"post","link":"https:\/\/lastwordonsports.com\/football\/2021\/02\/02\/womens-football-agent-reece-land-on-the-continued-growth-of-the-game\/","title":{"rendered":"Women\u2019s Football Agent Reece Land Has Say on the Continued Growth of the Game"},"content":{"rendered":"

Reece Land is the founder and managing director of Next Gen Sport Solutions<\/a> \u2013 a sports management company that specialises in elite women\u2019s football.<\/p>\n

Women’s Football Agent Reece Land on the Rise of the Game<\/h2>\n

Reece Land: Turning Dreams Into Reality<\/h3>\n

Reece Land was speaking at an innovative virtual press conference, where he along with three of his company\u2019s clients spoke to the online media audience in attendance. The panel consisted of Charlton Athletic<\/a> and Wales international Ella Powell<\/a>, Sheffield United<\/a> defender Ocean Rolandsen and Apollon Limassol forward Rio Hardy.<\/p>\n

He has seen the growth of women\u2019s football<\/a> first hand and plays a key role in turning dreams into reality for female footballers who want to reach the very highest levels of the game.<\/p>\n

Working With the Biggest Stars in Women’s Football<\/h3>\n

His company works with some of the game\u2019s biggest stars- playing for clubs in the FA Women\u2019s Super League<\/a>, Champions League<\/a> and over in the United States, and explained how some sound guidance from one of the sport\u2019s most respected figures influenced what turned out to be a shrewd career move.<\/p>\n

Reece Land said: \u201cI remember a bit of advice I received from Arsene Wenger when he said \u2018women\u2019s football would be the next big thing\u2019 – I thought I\u2019d be stupid not to take it.<\/p>\n

\u201cThat was a big factor in deciding to go into women\u2019s football, but when I started, there were only handful of agents specialising in that area, so that essentially gave me a blank canvas to create whatever I wanted and make my own blueprint.<\/p>\n

\u201cMany of the players we represent now didn\u2019t really have that end goal of being a professional footballer. Now that they have that goal in sight, we need to help the girls on their journeys. That\u2019s what it\u2019s all about for me.\u201d<\/p>\n

Commercial Growth of the Women’s Game<\/h3>\n

The commercial growth of the women\u2019s game has been clear to see in recent years, with the likes of Barclays committing to a multi-million-pound sponsorship of the Women\u2019s Super League, while Vitality was announced as the new sponsors of the Women\u2019s FA Cup in September 2020.<\/p>\n

Land has also seen his own company reach agreements with some of the biggest names in the motor industry, among many other high-profile brands, and believes there are now clear economic benefits of being associated with the sport.<\/p>\n

\u201cThree-and-a-half years ago, the hardest thing for us was to bring the big corporate companies into women\u2019s football because they knew if they were putting \u00a31 million in sponsorship, they were going to lose it all,\u201d he explained.<\/p>\n

\u201cThe commercial side of the sport is changing every single day, and you only need to look at who we\u2019ve brought in, with the likes of Mercedes, Porsche and the O2 Arena. They can now see light at the end of the tunnel in terms of getting some return from their investment.\u201d<\/p>\n

The Growth of Women’s Football Agencies<\/h3>\n

The young entrepreneur wants to be a pioneer in his chosen field and relishes the task of finding ways to stand out from the increasing number of competing agencies working within the industry.<\/p>\n

He was also bullish when discussing the prospect of working with other football agencies and highlighted the innovative initiatives which his firm is implementing \u2013 including this virtual press conference that was organised to raise the profile of his agency and client base.<\/p>\n

\u201cI will never work with another agent on anything – I\u2019ve never needed to as we\u2019ve got contacts in all the major clubs across Europe, so there\u2019s no reason for me to ask for help from anyone.<\/p>\n

\u201cThere\u2019s not a sports management company or agent that can match what we\u2019re doing. How many agents or sports management companies are holding events like this to drive exposure and increase awareness of women\u2019s football? There aren\u2019t any.<\/p>\n

\u201cWhen we started the business, there were maybe three or four agents working in the women\u2019s game. Now there\u2019s 500, so for us to continue being recognised as one of the leading sports management companies is always a challenge. That\u2019s something that motivates me.\u201d<\/p>\n

Main Photo
\nEmbed from Getty Images<\/a>