\u201cOhio State has always been a leader in college athletics, and this initiative is another step forward to build upon our strong NIL foundation,\u201d said Carey Hoyt, Ohio State\u2019s Deputy Director of Athletics. \u201cBy combining the power of our athletic brand with Learfield\u2019s expansive network, we are creating an innovative, full-service approach to NIL that directly benefits our student-athletes.\u201d<\/p>\n
NIL Strategy<\/h3>\n
According to the press release<\/a>, BSG will support Ohio State\u2019s student-athletes with comprehensive efforts within three key areas: deal facilitation and management, content creation and storytelling, and support services.<\/p>\n Read More: Does The Big Ten ‘Deserve’ Multiple AQs in the CFP?<\/a><\/strong><\/p>\n The House decision, like most of the changes to college football, benefits Ohio State in a way. Compared to the rest of the schools in Ohio, the Buckeyes are set to not only survive in the ever-changing landscape, but it is built to thrive.<\/p>\n The Buckeye Sports Group partnership looks to maximize the earning potential of student-athletes. This looks to strengthen Ohio State’s already strong brand value. Additionally, it aims to create a sustainable NIL ecosystem that benefits the university, athletes, and brands equally.<\/p>\n Todd Kinsley, Vice President and General Manager of Learfield’s Ohio State Sports Properties, provided a statement: \u201cAs we enter a new era for college athletics, we’re excited to build on our past successes and create even more meaningful NIL opportunities for Ohio State student-athletes. Buckeyes have excelled both on and off the field, and we’re committed to amplifying that momentum. We also recognize the unique potential of our footprint in Columbus, one of the fastest-growing metro markets, for impactful deal-making. With the strength of Buckeye Nation behind us, we’re able to unlock incremental opportunities for partnerships on a local, regional, and national scale.\u201d<\/p>\n Much was made of Ohio State’s alleged $20 million roster<\/a> that won the national championship last year. While we may not know the actual, concrete number because online reporting has been more speculation than reporting, Ohio State had one of the most expensive rosters in the nation. Other schools reportedly spent more, but it’s moot at this point.<\/p>\n\n
\n
\n
\n
![\"\"](\"https:\/\/lastwordonsports.com\/collegefootball\/wp-content\/uploads\/sites\/3\/2025\/06\/USATSI_25273960_168400562_lowres-300x200.jpg\")
\u00a0A Whole New World<\/strong><\/h3>\n