{"id":95779,"date":"2024-09-15T09:00:38","date_gmt":"2024-09-15T13:00:38","guid":{"rendered":"https:\/\/lastwordonsports.com\/basketball\/?p=95779"},"modified":"2024-09-15T05:58:49","modified_gmt":"2024-09-15T09:58:49","slug":"whats-next-for-trae-youngs-sneaker-line-adidas","status":"publish","type":"post","link":"https:\/\/lastwordonsports.com\/basketball\/2024\/09\/15\/whats-next-for-trae-youngs-sneaker-line-adidas\/","title":{"rendered":"The End Of An Era For Trae Young"},"content":{"rendered":"<p><a  href=\"https:\/\/www.basketball-reference.com\/players\/y\/youngtr01.html\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\">Trae Young\u2019s<\/a> sneaker journey with adidas is coming to an end. The upcoming adidas<em>\u00a0<a  href=\"https:\/\/ballershoesdb.com\/shoes\/adidas-trae-young-4\/\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\">Trae Young 4<\/a><\/em> will be his last signature shoe with the brand. This marks the conclusion of a partnership that began in 2018, when Young signed his initial contract with <a  href=\"https:\/\/www.adidas.com\/us\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\">adidas<\/a>.<\/p>\n<h2>The End Of An Era For Trae Young<\/h2>\n<p>The deal saw <a href=\"https:\/\/lastwordonsports.com\/basketball\/2024\/09\/01\/why-hawks-should-keep-trae-young-make-blockbuster-trade\/\" target=\"_self\">Young<\/a> release three signature models, with a fourth expected by the end of 2024. Sources have confirmed that the <em>Trae Young 4<\/em> will be his last signature model with the three-striped company. However, this doesn\u2019t necessarily mean Young\u2019s association with adidas will end entirely. Similar to <a  href=\"https:\/\/www.basketball-reference.com\/players\/w\/westbru01.html\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\">Russell Westbrook\u2019s<\/a> situation with <a  href=\"https:\/\/www.nike.com\/jordan\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\">Jordan Brand<\/a>, Young could still release takedown sneakers or budget models under adidas.<\/p>\n<p>Young\u2019s signature line started in 2021 with the <em>Trae Young 1<\/em>, followed by the second and third models in 2022 and 2023, respectively. His sneakers have attracted attention due to their innovative designs, and the upcoming <em>Trae Young 4<\/em> promises to follow the same path. A knit base, neoprene upper, and TPU reinforcements define the <em>Trae Young 4\u2019s<\/em> design, with several colorways set to drop during the 2024 holiday season. The sneaker will retail at $130, with six additional colorways expected in spring 2025.<\/p>\n<h3>Next Chapter For Trae Young After adidas<\/h3>\n<p>With this chapter closing, the question on everyone\u2019s mind is which brand <a href=\"https:\/\/lastwordonsports.com\/basketball\/2024\/04\/15\/nba-rumors-trae-young-on-move-offseason\/\" target=\"_self\">Young<\/a> will sign with next. Several sneaker companies could make a play for the star guard, who has become one of the most marketable players in the NBA. Let\u2019s explore some possible suitors for Young\u2019s next sneaker deal.<\/p>\n<h4>Nike<\/h4>\n<p><a  href=\"https:\/\/www.nike.com\/w\/jordan-shoes-37eefzy7ok\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\">Nike<\/a> is always a top contender when it comes to signing high-profile athletes. As one of the most dominant brands in sportswear, Nike could offer Young a platform to further elevate his brand. Nike has a history of signing elite guards, including <a  href=\"https:\/\/www.basketball-reference.com\/players\/i\/irvinky01.html\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\">Kyrie Irving<\/a> and <a  href=\"https:\/\/www.basketball-reference.com\/players\/b\/bryanko01.html\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\">Kobe Bryant<\/a>. Young\u2019s dynamic play style and marketability could align well with Nike\u2019s commitment to basketball. If Nike chooses to sign Young, he could follow the path of Irving, with a line of performance-driven basketball shoes.<\/p>\n<h4>Jordan Brand<\/h4>\n<p>Jordan Brand, a subsidiary of Nike, could be another potential option. Jordan Brand has made significant strides in signing younger stars in recent years. Players like <a  href=\"https:\/\/www.basketball-reference.com\/players\/d\/doncilu01.html\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\">Luka Don\u010di\u0107<\/a>, <a  href=\"https:\/\/www.basketball-reference.com\/players\/w\/willizi01.html\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\">Zion Williamson<\/a>, and <a  href=\"https:\/\/www.basketball-reference.com\/players\/t\/tatumja01.html\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\">Jayson Tatum<\/a> have received signature shoes with Jordan. The brand has a legacy of producing performance basketball sneakers with cultural impact. Young could benefit from joining this roster, allowing him to further his legacy on and off the court.<\/p>\n<h4>Puma<\/h4>\n<p><a  href=\"https:\/\/us.puma.com\/us\/en?srsltid=AfmBOorUtN4OfZm5MBY6UI9zaClt2b8nPotRXOIbyw0R8th_k6i8VDnN\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\">Puma<\/a> has aggressively re-entered the basketball market in recent years. The brand signed young stars like <a  href=\"https:\/\/www.basketball-reference.com\/players\/b\/ballla01.html\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\">LaMelo Ball<\/a> and <a  href=\"https:\/\/www.basketball-reference.com\/players\/a\/aytonde01.html\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\">Deandre Ayton<\/a>, positioning itself as a challenger to Nike and adidas. Puma has focused on signing up-and-coming players, and\u00a0Young fits this profile perfectly. The brand could offer Young more creative freedom and a chance to build a signature line tailored to his style.<\/p>\n<h4>New Balance<\/h4>\n<p><a  href=\"https:\/\/www.newbalance.com\/\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\">New Balance<\/a> has made waves in the NBA by signing stars like <a  href=\"https:\/\/www.basketball-reference.com\/players\/l\/leonaka01.html\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\">Kawhi Leonard<\/a>. The company has taken a more understated approach, focusing on performance and simplicity. If Young were to sign with New Balance, it could signal a new direction for the brand which has been gaining traction in the basketball market. While New Balance has typically focused on a select group of athletes, Young\u2019s explosive style could complement its growing basketball division.<\/p>\n<h4>Under Armour<\/h4>\n<p><a  href=\"https:\/\/www.underarmour.com\/en-us\/\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\">Under Armour<\/a> has already made a major splash by signing <a  href=\"https:\/\/www.basketball-reference.com\/players\/c\/curryst01.html\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\">Stephen Curry.<\/a> The brand could look to continue its expansion by adding another marquee guard to its roster. Signing Young could bolster Under Armour\u2019s presence in the basketball world, with the company already gaining significant attention from Curry\u2019s signature line. A partnership between Young and Under Armour could lead to innovative designs and unique marketing campaigns.<\/p>\n<h3>The Last Word<\/h3>\n<p>As Young\u2019s time with adidas winds down, the basketball world waits to see where he will take his next step. His popularity and play style make him an attractive candidate for any of these brands. The <em>Trae Young 4<\/em> marks the end of one chapter, but a new one is sure to begin soon. Whether with Nike, Jordan, or another brand, Trae Young\u2019s sneaker journey is far from over.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trae Young\u2019s sneaker journey with adidas is coming to an end. The upcoming adidas\u00a0Trae Young 4 will be his last signature shoe with the brand. This marks the conclusion of a partnership that began in 2018, when Young signed his initial contract with adidas. The End Of An Era For Trae Young The deal saw [&hellip;]<\/p>\n","protected":false},"author":5018,"featured_media":95889,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","sfio_featured_image":false,"sfio_embed_code":"","_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[62,4,1608,3],"tags":[1259,1419,798,2074,168,551,406,823,1133,49484,247,49591,53,48,1349,49592,1684],"class_list":["post-95779","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nba","category-hawks","category-basketball","category-news","tag-adidas","tag-deandre-ayton","tag-jayson-tatum","tag-jordan-brand","tag-kawhi-leonard","tag-kobe-bryant","tag-kyrie-irving","tag-lamelo-ball","tag-luka-doncic","tag-new-balance","tag-nike","tag-puma","tag-russell-westbrook","tag-stephen-curry","tag-trae-young","tag-under-armour","tag-zion-williamson"],"modified_by":"Kenny Kluska","_links":{"self":[{"href":"https:\/\/lastwordonsports.com\/basketball\/wp-json\/wp\/v2\/posts\/95779","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lastwordonsports.com\/basketball\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lastwordonsports.com\/basketball\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lastwordonsports.com\/basketball\/wp-json\/wp\/v2\/users\/5018"}],"replies":[{"embeddable":true,"href":"https:\/\/lastwordonsports.com\/basketball\/wp-json\/wp\/v2\/comments?post=95779"}],"version-history":[{"count":0,"href":"https:\/\/lastwordonsports.com\/basketball\/wp-json\/wp\/v2\/posts\/95779\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lastwordonsports.com\/basketball\/wp-json\/wp\/v2\/media\/95889"}],"wp:attachment":[{"href":"https:\/\/lastwordonsports.com\/basketball\/wp-json\/wp\/v2\/media?parent=95779"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lastwordonsports.com\/basketball\/wp-json\/wp\/v2\/categories?post=95779"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lastwordonsports.com\/basketball\/wp-json\/wp\/v2\/tags?post=95779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}