{"id":87,"date":"2016-08-15T19:51:49","date_gmt":"2016-08-15T19:51:49","guid":{"rendered":"https:\/\/lastwordonprobasketball.com\/?p=87"},"modified":"2017-10-25T14:11:17","modified_gmt":"2017-10-25T18:11:17","slug":"best-nba-team-slogans-of-the-past-decade","status":"publish","type":"post","link":"https:\/\/lastwordonsports.com\/basketball\/2016\/08\/15\/best-nba-team-slogans-of-the-past-decade\/","title":{"rendered":"Best NBA Team Slogans of the Past Decade"},"content":{"rendered":"

When an NBA<\/strong> team starts a marketing campaign to rally its fans, a great slogan is always crucial. For some teams, it\u2019s hard to find the right fit. But when a team strikes gold, it can take a new slogan and run with it. Here, we count down the ten best NBA team slogans of the past decade.<\/p>\n

BEST NBA TEAM SLOGANS OF THE PAST DECADE<\/h1>\n

10. \u201cBlue Collar. Gold Swagger\u201d \u2013 2012-13 Indiana Pacers<\/h2>\n

The Indiana Pacers<\/strong> made this their slogan during the 2012-13 season<\/a>, when they lost to the Miami Heat<\/strong> in a terrific seven-game Eastern Conference Finals<\/strong> battle. The colors, blue and gold, are a reference to the color scheme that Indiana\u2019s court and jerseys have had since before the Pacers moved from the ABA<\/strong> to the NBA 40 years ago. The phrase\u00a0suited Indiana\u00a0because it was almost a direct shot at the LeBron James<\/a><\/strong>-era Heat, who were known for their arrogance<\/a>. The Heat had beaten the Pacers the previous season, so this seemed like a budding rivalry. With this slogan, the Pacers proved that they wanted to be the foil of\u00a0Miami \u2013 the quiet, humble Eastern Conference<\/strong> team that took care of business and dethroned the star-studded Heat. Residing in Indiana, the \u201cblue collar\u201d moniker fit perfectly. While the Pacers never got over the hump against Miami, they did make a statement<\/a> that season. \u201cBlue Collar; Gold Swagger\u201d is only so low because it never quite caught on with fans as much as the slogans above it on this list.<\/p>\n

9. \u201cStrength in Numbers\u201d \u2013 2016 Golden State Warriors<\/h2>\n

Numbers say a lot about the 2015-16 Golden State Warriors<\/strong>. 73 \u2013 Their record-breaking regular season win total. 402 \u2013 Stephen Curry<\/a><\/strong>\u2019s earth-shattering record of three-pointers made in a season. There are several other meaningful figures, but not enough space to list them all. The Dubs had other reasons for making \u201cStrength in Numbers\u201d their motto, though. Majority owner Joe Lacob<\/strong> is a venture capitalist, and he undoubtedly loves numbers, reflected in Golden State\u2019s heavy use of analytics. The team\u2019s strong fan base is nearly unparalleled in the league, and its bench depth last season was tremendous \u2013 two strengths of the Dubs that are due to large amounts of people, or \u201cnumbers\u201d. This slogan could have been near the top, as it fits the Warriors perfectly and became prominent during the team\u2019s playoff run. But of course, it will always have a black mark on it: despite all the numbers pointing to Golden State capping off a historic season with a championship, the Warriors blew a 3-1 NBA Finals<\/strong> lead and couldn\u2019t finish the job. Although they were still close to immortality, they didn\u2019t achieve it. This slogan died with Golden State\u2019s 2016 title hopes, and the Warriors\u2019 off-season acquisition of Kevin Durant<\/a><\/strong> sealed the deal by greatly reducing their bench depth \u2013 or \u201cnumbers\u201d.<\/p>\n

 <\/p>\n

This article was originally posted on our parent site,\u00a0Last Word on Sports<\/a>. It can be read in full at the site. We are now expanding, with a dedicated site for all your basketball analysis, news and opinion. So stay tuned to\u00a0Last Word on Baskeball<\/a>, where we will bring you all of your favorite Last Word features, and much more, from now on.<\/p>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

When an NBA team starts a marketing campaign to rally its fans, a great slogan is always crucial. For some teams, it\u2019s hard to find the right fit. But when a team strikes gold, it can take a new slogan and run with it. Here, we count down the ten best NBA team slogans of […]<\/p>\n","protected":false},"author":5,"featured_media":88,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","sfio_featured_image":false,"sfio_embed_code":"","_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-87","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured"],"modified_by":"Ben Kerr","_links":{"self":[{"href":"https:\/\/lastwordonsports.com\/basketball\/wp-json\/wp\/v2\/posts\/87","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lastwordonsports.com\/basketball\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lastwordonsports.com\/basketball\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lastwordonsports.com\/basketball\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/lastwordonsports.com\/basketball\/wp-json\/wp\/v2\/comments?post=87"}],"version-history":[{"count":0,"href":"https:\/\/lastwordonsports.com\/basketball\/wp-json\/wp\/v2\/posts\/87\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lastwordonsports.com\/basketball\/wp-json\/wp\/v2\/media\/88"}],"wp:attachment":[{"href":"https:\/\/lastwordonsports.com\/basketball\/wp-json\/wp\/v2\/media?parent=87"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lastwordonsports.com\/basketball\/wp-json\/wp\/v2\/categories?post=87"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lastwordonsports.com\/basketball\/wp-json\/wp\/v2\/tags?post=87"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}