{"id":71344,"date":"2024-03-31T19:49:00","date_gmt":"2024-03-31T23:49:00","guid":{"rendered":"https:\/\/lastwordonsports.com\/basketball\/?p=71344"},"modified":"2024-04-08T06:02:21","modified_gmt":"2024-04-08T10:02:21","slug":"nba-3-franchises-benefit-offseason-rebrand","status":"publish","type":"post","link":"https:\/\/lastwordonsports.com\/basketball\/2024\/03\/31\/nba-3-franchises-benefit-offseason-rebrand\/","title":{"rendered":"3 NBA Franchises That Would Benefit from Offseason Rebrand"},"content":{"rendered":"<p>There are a few NBA franchises that could use a makeover. Some have become synonymous with losing. Others have become the laughingstocks of the league. Others still have just gone stale, drawing little attention one way or the other.<\/p>\n<p>In this lighthearted assessment, alternate team names are proposed by three of the worst franchises of all-time. Changing their mascot won\u2019t bring about any wins or playoff success. However, it could lead to a renewed or appropriate interest.<\/p>\n<h2>3 NBA Franchises That Would Benefit from Rebrand<\/h2>\n<h3>Charlotte Hornets<\/h3>\n<h4><em>Proposed Alternate: Cardinals, Mustangs, Sharks<\/em><\/h4>\n<p>After 34 seasons, the Charlotte Hornets have a record of 1171-1533, the third-worst win percentage (.433) in the NBA. They\u2019ve made the playoffs just 10 times in that span. Now, with <a href=\"https:\/\/lastwordonsports.com\/basketball\/2024\/03\/08\/jeff-peterson-first-hire-hornets-premier-franchise\/\" target=\"_blank\" target=\"_self\">new executive leadership<\/a> set to complement their young core, the Hornets are in a perfect position to rebrand.<\/p>\n<p>Looking at North Carolina\u2019s state symbols, several are fitting for a mascot name: the (Red) Cardinals; (Spanish) Mustangs; and Sharks (Megalodons).<\/p>\n<p>Each of those names could find plenty of support thrown behind it. However, \u2018the Sharks\u2019 have a different dynamic than any team in NBA history. Sharks have never been used as an NBA mascot.<\/p>\n<h3>Washington Wizards<\/h3>\n<h4><em>Proposed Alternate: Presidents, District, (DC) Armada<\/em><\/h4>\n<p>The Washington Wizards are only slightly better than the Charlotte Hornets all-time, going 2271-2808 (.447 win percentage). Seemingly set to relocate to Virginia before <a href=\"https:\/\/www.nbcwashington.com\/news\/local\/northern-virginia\/monumental-move-dead-caps-wizards-not-moving-to-alexandria\/3577653\/\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\">plans fell through last week<\/a>, those changes might have led to an eventual rebranding. That said, just because the Wizards aren\u2019t relocating to Virginia doesn\u2019t mean they can\u2019t still re-work their image.<\/p>\n<p>Of the proposed team names, the Washington District is short and sweet. However, the Washington Presidents and (DC) Armada also roll off the tongue. Both the Presidents and the Armada were <a href=\"https:\/\/www.espn.com\/radio\/play\/_\/id\/32166388\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\">among the team names<\/a> suggested for the NFL\u2019s Washington Redskins before they decided on the Commanders.<\/p>\n<h3>New Orleans Pelicans<\/h3>\n<h4><em>Proposed Alternate: Creole, Gators, Leopard Dogs<\/em><\/h4>\n<p>The New Orleans Pelicans haven\u2019t been that successful as a franchise either, going 827-933 and winning 47.0 percent of their games. This rebranding isn\u2019t about a lack of success though. It\u2019s simply an effort to give the franchise a better team name. \u2018Pelicans\u2019 has always felt as if it was missing a spark or power.<\/p>\n<p>That isn\u2019t the case for these team names. Creole, an homage to New Orleans culture, fits the city\u2019s spirit like a glove. Gators is also appropriate, and there\u2019s a force in the team name as well. Leopard Dogs comes out of left field even though it\u2019s the breed of the state dog. However, it\u2019s just weird enough to stick and become popular.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are a few NBA franchises that could use a makeover. Some have become synonymous with losing. Others have become the laughingstocks of the league. Others still have just gone stale, drawing little attention one way or the other. In this lighthearted assessment, alternate team names are proposed by three of the worst franchises of [&hellip;]<\/p>\n","protected":false},"author":5008,"featured_media":71347,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","sfio_featured_image":false,"sfio_embed_code":"","_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[62,1608,7,33,18],"tags":[4557],"class_list":["post-71344","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nba","category-basketball","category-hornets","category-pelicans","category-wizards","tag-nba-offseason"],"modified_by":"Quenton S Albertie","_links":{"self":[{"href":"https:\/\/lastwordonsports.com\/basketball\/wp-json\/wp\/v2\/posts\/71344","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lastwordonsports.com\/basketball\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lastwordonsports.com\/basketball\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lastwordonsports.com\/basketball\/wp-json\/wp\/v2\/users\/5008"}],"replies":[{"embeddable":true,"href":"https:\/\/lastwordonsports.com\/basketball\/wp-json\/wp\/v2\/comments?post=71344"}],"version-history":[{"count":0,"href":"https:\/\/lastwordonsports.com\/basketball\/wp-json\/wp\/v2\/posts\/71344\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lastwordonsports.com\/basketball\/wp-json\/wp\/v2\/media\/71347"}],"wp:attachment":[{"href":"https:\/\/lastwordonsports.com\/basketball\/wp-json\/wp\/v2\/media?parent=71344"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lastwordonsports.com\/basketball\/wp-json\/wp\/v2\/categories?post=71344"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lastwordonsports.com\/basketball\/wp-json\/wp\/v2\/tags?post=71344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}