{"id":60620,"date":"2024-01-01T13:22:45","date_gmt":"2024-01-01T18:22:45","guid":{"rendered":"https:\/\/lastwordonsports.com\/basketball\/?p=60620"},"modified":"2024-01-02T14:43:12","modified_gmt":"2024-01-02T19:43:12","slug":"5-nba-crypto-and-nft-deals-you-should-know","status":"publish","type":"post","link":"https:\/\/lastwordonsports.com\/basketball\/2024\/01\/01\/5-nba-crypto-and-nft-deals-you-should-know\/","title":{"rendered":"5 NBA -Crypto and NFT Deals You Should Know"},"content":{"rendered":"

The world of sports has seen an increasing amount of crypto sponsorship and NFTs over the last few years. The NBA is no different. In fact, Crypto partnerships <\/span>were <\/span>the second most lucrative sponsorship category for the NBA in 2022.<\/span><\/a><\/p>\n

5 NBA -Crypto and NFT Deals You Should Know<\/h2>\n

These Crypto sponsorships were still huge for the NBA last season but fell to third overall <\/span>behind the technology and telecommunication sectors<\/span><\/a>. These deals are for arena-naming rights and to put their names or logos on the team\u2019s jerseys.<\/span><\/p>\n

Socios is the most active <\/span>Binance<\/span><\/a> company in the NBA, with 24 team sponsorships. Coinbase, Webull, and Crypto.com are other top spending companies for the NBA.\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n

NFTs, non-fungible tokens, also have made a big splash in the Association.NBA Top Shot was the first non-fungible token for the league. The league added a deal with Sorare, a combination of NFTs and fantasy basketball, in 2022.\u00a0 Here is a look at some of the top deals the NBA has in those two spaces.\u00a0<\/span><\/p>\n

Coinbase\u2019s $192 Million Deal<\/span><\/h3>\n

Coinbase became the first crypto company to ink a deal with the NBA when the sides agreed to a <\/span>four-year, $192 million deal in 2021<\/span><\/a>. The agreement made Coinbase the exclusive cryptocurrency platform of the Association, WNBA, NBA G-League,\u00a0 NBA 2K League, and USA Basketball. As part of the deal, Coinbase is the presenting partner for the WNBA Commissioner\u2019s Cup and the USA Basketball men\u2019s and women\u2019s national team exhibition tours.<\/span><\/p>\n

\u00a0<\/span>Additionally, Phoenix Suns star forward Kevin Durant is associated with Coinbase as an investor and endorser. Durant is involved with Coinbase\u2019s NFT drops.\u00a0\u00a0<\/span><\/p>\n

Crypto.com and the Los Angeles Lakers<\/span><\/h3>\n

Also, in 2021, the Los Angeles Lakers sold the naming rights to their home arena to Crypto.com for $700 million in a 20-year deal. The Lakers generate about $35 million from the biggest naming rights deal in sports history. However, the Lakers could be receiving more as the value of the agreement has been underreported, according to <\/span>\u00a0<\/span>Russell Silvers, Chief Operating Officer of AEG Global Partnerships<\/span><\/a>.<\/span><\/p>\n

Whatever the actual value of the deal with Crypto.com, it is considerably more than the Lakers were receiving from Staples. Originally known as the Staples Center when it opened in 1999, as the Lakers received $100 million over 10 years from the national office supply store. In 2009, Staples acquired the naming rights in perpetuity.\u00a0\u00a0<\/span><\/p>\n

So, how huge is the Lakers deal? In comparison, SoFi paid $625 million over 20 years for the right to have their name on the stadium that houses the Los Angeles two NFL teams. Meanwhile, Intuit will shell out $500 million over 23 years to have its name on the new home of the Los Angeles Clippers (2024).\u00a0\u00a0<\/span><\/p>\n

Webull and the Brooklyn Nets<\/span><\/h3>\n

Webull, a New York-based independent brokerage firm focused on online trading, has partnered with the Brooklyn Nets since 2021. The Webull deal provides BSE Global, the Nets owner, with $30 million a year in income to allow the company to put its name on the team\u2019s jerseys. This jersey deal surpasses the Golden State Warriors pact with Rakuten, which is worth $20 million.\u00a0<\/span><\/p>\n

As part of the agreement, Webull\u2019s name is on BSE Global\u2019s other properties jerseys, including the Long Island Nets (G-League), New York Liberty (WNBA), and Nets Gaming Crew (NBA 2K League).\u00a0<\/span><\/p>\n

NBA Top Shot\u00a0<\/span><\/h3>\n

NBA Top Shot, produced by Dapper Labs, was the NBA and NBAPA\u2019s first foray into NFTs. NBA Top Shot allows basketball fans to buy, sell,<\/span> and trade Moments video clips. Following the agreement with the NBA, Top Shot <\/span>became one of the breakout apps of the NFT craze.\u00a0<\/span><\/p>\n

These Moments have value and can be sold by owners for a nice profit depending on rarity. While users of NBA Top Shot do get a free pack for joining the platform, they do have to pay for individual cards or other packs. A \u201cstarter\u201d pack can be purchased for $9.\u00a0<\/span><\/p>\n

Users of NBA Top Shot can also earn two single Moments packs by completing challenges.<\/span><\/p>\n

Sorare\u2019s Deal With the NBA<\/span><\/h3>\n

In the NBA\u2019s newest venture, the league and NBPA teamed up with Sorare for a multi-year deal beginning last season. This pact made Sorare the NBA\u2019s\u00a0 <\/span>Official NFT Fantasy Partner.\u00a0<\/span><\/p>\n

Sorare is a free NBA free-to-play fantasy game leveraging collectibles backed by non-fungible technology. It allows users to create a lineup of NFT-based digital collectibles representing their favorite players and teams to earn points based on the real-life performance of NBA players.\u00a0<\/span><\/p>\n

Players own the cards they receive. Players can also buy or win limited edition player cards, which will help them compete in exclusive tournaments, and there are prizes for the top players in tournaments. Some rewards include Eth\/cash or Sorare coins to strengthen their teams. Additionally, users can sell their cards on the platform\u2019s marketplace.<\/span><\/p>\n

\u201cOur partnership with Sorare will give NBA fans an entirely new way to engage with our teams and players,\u201d <\/span>NBA Commissioner Adam Silver said when the agreement was mad<\/span><\/a>e. \u201cWith Sorare\u2019s emerging NFT fantasy platform, we see significant opportunities to broaden our community of fans and grow NBA basketball around the world.\u201d<\/span><\/p>\n

At the end of 2022, Sorare had over 3 million players. Sorare also has licensed deals with the MLB, MLS, and several European football leagues.\u00a0<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

The world of sports has seen an increasing amount of crypto sponsorship and NFTs over the last few years. The NBA is no different. In fact, Crypto partnerships were the second most lucrative sponsorship category for the NBA in 2022. 5 NBA -Crypto and NFT Deals You Should Know These Crypto sponsorships were still huge […]<\/p>\n","protected":false},"author":3146,"featured_media":60626,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","sfio_featured_image":false,"sfio_embed_code":"","_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-60620","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"modified_by":"Daniel Benjamin","_links":{"self":[{"href":"https:\/\/lastwordonsports.com\/basketball\/wp-json\/wp\/v2\/posts\/60620","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lastwordonsports.com\/basketball\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lastwordonsports.com\/basketball\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lastwordonsports.com\/basketball\/wp-json\/wp\/v2\/users\/3146"}],"replies":[{"embeddable":true,"href":"https:\/\/lastwordonsports.com\/basketball\/wp-json\/wp\/v2\/comments?post=60620"}],"version-history":[{"count":0,"href":"https:\/\/lastwordonsports.com\/basketball\/wp-json\/wp\/v2\/posts\/60620\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lastwordonsports.com\/basketball\/wp-json\/wp\/v2\/media\/60626"}],"wp:attachment":[{"href":"https:\/\/lastwordonsports.com\/basketball\/wp-json\/wp\/v2\/media?parent=60620"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lastwordonsports.com\/basketball\/wp-json\/wp\/v2\/categories?post=60620"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lastwordonsports.com\/basketball\/wp-json\/wp\/v2\/tags?post=60620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}