{"id":194419,"date":"2026-05-07T11:00:45","date_gmt":"2026-05-07T15:00:45","guid":{"rendered":"https:\/\/lastwordonsports.com\/basketball\/?p=194419"},"modified":"2026-05-09T22:18:25","modified_gmt":"2026-05-10T02:18:25","slug":"masai-ujiri-flagg","status":"publish","type":"post","link":"https:\/\/lastwordonsports.com\/basketball\/2026\/05\/07\/masai-ujiri-flagg\/","title":{"rendered":"Masai Ujiri\u2019s Cooper Flagg Comments Frustrate Raptors Fans"},"content":{"rendered":"<p>Masai Ujiri&#8217;s comments about building around <a  href=\"https:\/\/www.basketball-reference.com\/players\/f\/flaggco01.html\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\">Cooper Flagg<\/a> unintentionally reopened an old conversation in Toronto.<\/p>\n<p>Now leading the Dallas Mavericks front office, the former Toronto Raptors president <a href=\"https:\/\/x.com\/noahweber00\/status\/2051798444621066734\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\">recently explained<\/a> the type of roster he wants to place around Flagg: shooters, athletic players, spacing, and versatile talent that allows the young star to operate as a playmaker.<\/p>\n<p>For many Raptors observers, the reaction was immediate. Not because the philosophy was wrong but because it sounded exactly like the type of roster many people wanted around <a  href=\"https:\/\/www.basketball-reference.com\/players\/b\/barnesc01.html\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\">Scottie Barnes<\/a> for years.<\/p>\n<h2>Masai Ujiri\u2019s Cooper Flagg Comments Frustrate Raptors Fans<\/h2>\n<h3>The Frustration Is Understandable<\/h3>\n<p>Throughout Barnes\u2019 development, Toronto often surrounded him with lineups that lacked spacing, perimeter shooting, or offensive fluidity. Instead of maximizing his playmaking ability with movement shooters and athletic finishers, the Raptors frequently leaned toward heavier, more traditional roster constructions.<\/p>\n<p>Veterans like <a  href=\"https:\/\/www.basketball-reference.com\/players\/b\/birchkh01.html\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\">Khem Birch<\/a>, <a  href=\"https:\/\/www.basketball-reference.com\/players\/y\/youngth01.html\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\">Thaddeus Young<\/a>, <a  href=\"https:\/\/www.basketball-reference.com\/players\/b\/brownbr01.html\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\">Bruce Brown<\/a>, <a  href=\"https:\/\/www.basketball-reference.com\/players\/o\/olynyke01.html\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\">Kelly Olynyk<\/a>, and <a  href=\"https:\/\/www.basketball-reference.com\/players\/p\/poeltja01.html\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\">Jakob Poeltl<\/a> were brought in during different stages of Barnes\u2019 early years but the overall fit around him often felt clunky offensively.<\/p>\n<p>At times, Barnes was forced to create offense in cramped spacing environments with limited shooting support. That made his development harder than it needed to be.<\/p>\n<h3>The Timeline Around Scottie Barnes Never Fully Made Sense<\/h3>\n<p>Part of the issue was timing.<\/p>\n<p>When Barnes emerged faster than expected, the\u00a0Raptors were still caught between competing and rebuilding. The roster construction reflected that uncertainty. Veterans were added to stabilize the team, but many of those additions reduced spacing and slowed the offense around Toronto\u2019s best young player.<\/p>\n<p>Instead of fully <a href=\"https:\/\/lastwordonsports.com\/basketball\/2026\/05\/07\/raptors-offseason-list\/\" target=\"_blank\" target=\"_self\">committing to a modern offensive identity<\/a>, the Raptors spent years operating somewhere in the middle. That inconsistency hurt the offense and limited the environment around Barnes.<\/p>\n<p class=\"\" style=\"max-width: 800px\"><smartframe-embed class=\"smartframe_wp_element\" customer-id=\"a61405551f80e72f675225f083759bb9\" image-id=\"fwuQAUimG4GU\" style=\"width: 100%; display: inline-flex; max-width: 3900px; aspect-ratio: 3900\/2700;\" ><\/smartframe-embed><\/p>\n<h3>The Cooper Flagg Comments Feel Like Confirmation<\/h3>\n<p>To reiterate, here&#8217;s why Ujiri\u2019s comments about Flagg stood out so much.<\/p>\n<p>Hearing him emphasize spacing, athleticism, and shooting around Flagg felt almost like confirmation of what many people had been saying for years about Barnes.<\/p>\n<p>The 24-year-old star thrives when the floor is spaced and the offense moves quickly. His versatility becomes significantly more dangerous when surrounded by shooters and athletic finishers who can keep defenses rotating.<\/p>\n<p>Ironically, the current Raptors roster now looks closer to that vision than previous versions did.<\/p>\n<p>Young players like <a  href=\"https:\/\/www.basketball-reference.com\/players\/w\/walteja01.html\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\">Ja&#8217;Kobe Walter<\/a>, <a  href=\"https:\/\/www.basketball-reference.com\/players\/b\/battlja01.html\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\">Jamison Battle<\/a>, and <a  href=\"https:\/\/www.basketball-reference.com\/players\/q\/quickim01.html\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\">Immanuel Quickley<\/a> provide more spacing and pace than some earlier lineups around Barnes ever did.<\/p>\n<p>Still, for many people around the team, the question remains: Why did it take this long?<\/p>\n<h3>Masai Ujiri Is No Longer in Toronto<\/h3>\n<p>There is another layer to this conversation: Ujiri is no longer running the Raptors.<\/p>\n<p>After leaving Toronto in 2025, he was officially <a href=\"https:\/\/www.nba.com\/mavs\/news\/dallas-mavericks-name-masai-ujiri-president-and-alternate-governor\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\">hired as president of basketball operations<\/a> for the Mavericks, where he is now expected to build around Flagg.<\/p>\n<p>That changes how Raptors fans interpret these comments. This is no longer theoretical roster-building in Toronto. It is a real blueprint he plans to apply elsewhere. Naturally, that creates comparisons.<\/p>\n<h3>To Be Fair, Barnes Still Developed Into a Star<\/h3>\n<p>Despite the roster issues, Barnes still became the centerpiece of the franchise.<\/p>\n<p>The Raptors eventually leaned into a younger, faster, and more versatile identity, which helped unlock more of his game. <a href=\"https:\/\/lastwordonsports.com\/basketball\/2026\/05\/04\/toronto-raptors-exceeded-expectations\/\" target=\"_self\">Toronto\u2019s recent playoff run<\/a> showed how effective Barnes can be when he&#8217;s surrounded by energy, spacing, and quicker decision-making.<\/p>\n<p>So while the criticism is fair, it is also important to acknowledge that the organization eventually adjusted course.<\/p>\n<p>The current roster construction looks far more aligned with modern NBA basketball than it did two years ago.<\/p>\n<h3>The Last Word on Masai Ujiri and Cooper Flagg<\/h3>\n<p>Ujiri\u2019s comments about Flagg were not meant to criticize his former franchise. But for Raptors fans, they highlighted a frustrating reality:<\/p>\n<p>The ideal blueprint for maximizing Barnes &#8211;shooters, athleticism, spacing, and pace &#8211;always felt obvious. The problem is that it took years for the roster to start reflecting that vision. Now, Raptors fans are watching Ujiri prepare to apply that philosophy somewhere else.<\/p>\n<p><span>\u00a9 Raymond Carlin III-Imagn Images<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Masai Ujiri&#8217;s comments about building around Cooper Flagg unintentionally reopened an old conversation in Toronto. Now leading the Dallas Mavericks front office, the former Toronto Raptors president recently explained the type of roster he wants to place around Flagg: shooters, athletic players, spacing, and versatile talent that allows the young star to operate as a [&hellip;]<\/p>\n","protected":false},"author":5768,"featured_media":194436,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","sfio_featured_image":false,"sfio_embed_code":"","_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[1608,30,62,3,14],"tags":[48964,114,3852],"class_list":["post-194419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-basketball","category-mavericks","category-nba","category-news","category-raptors","tag-cooper-flagg","tag-masai-ujiri","tag-scottie-barnes"],"modified_by":"Quenton S Albertie","_links":{"self":[{"href":"https:\/\/lastwordonsports.com\/basketball\/wp-json\/wp\/v2\/posts\/194419","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lastwordonsports.com\/basketball\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lastwordonsports.com\/basketball\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lastwordonsports.com\/basketball\/wp-json\/wp\/v2\/users\/5768"}],"replies":[{"embeddable":true,"href":"https:\/\/lastwordonsports.com\/basketball\/wp-json\/wp\/v2\/comments?post=194419"}],"version-history":[{"count":10,"href":"https:\/\/lastwordonsports.com\/basketball\/wp-json\/wp\/v2\/posts\/194419\/revisions"}],"predecessor-version":[{"id":194710,"href":"https:\/\/lastwordonsports.com\/basketball\/wp-json\/wp\/v2\/posts\/194419\/revisions\/194710"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lastwordonsports.com\/basketball\/wp-json\/wp\/v2\/media\/194436"}],"wp:attachment":[{"href":"https:\/\/lastwordonsports.com\/basketball\/wp-json\/wp\/v2\/media?parent=194419"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lastwordonsports.com\/basketball\/wp-json\/wp\/v2\/categories?post=194419"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lastwordonsports.com\/basketball\/wp-json\/wp\/v2\/tags?post=194419"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}