{"id":178291,"date":"2026-02-19T16:35:10","date_gmt":"2026-02-19T21:35:10","guid":{"rendered":"https:\/\/lastwordonsports.com\/basketball\/?p=178291"},"modified":"2026-02-19T16:35:10","modified_gmt":"2026-02-19T21:35:10","slug":"lakers-take-bold-step-toward-dodger-like-front-office","status":"publish","type":"post","link":"https:\/\/lastwordonsports.com\/basketball\/2026\/02\/19\/lakers-take-bold-step-toward-dodger-like-front-office\/","title":{"rendered":"Lakers Take Bold Step Toward Dodger-Like Front Office"},"content":{"rendered":"

The Lakers are one step closer to their \u201cDodgers-esque\u201d front office<\/a>. The team announced Thursday that Dodgers Executive Vice President and Chief Marketing Officer Lon Rosen will step in as President of Business Operations.<\/span><\/p>\n

Lakers Take Bold Step Toward Dodger-Like Front Office<\/h2>\n

About Lon Rosen<\/h3>\n

Rosen, who joined the Dodgers as an executive in 2012, guided the Dodgers to significant financial success over the past decade, according to the <\/span>Lakers\u2019 press release<\/span><\/a>.<\/span><\/p>\n

\u201cUnder Rosen’s leadership, the Dodgers have increased revenue every year and have led Major League Baseball in attendance since 2013, while winning three World Series titles. He brings a deep knowledge of the Los Angeles sports market as well as a personal familiarity with both the Lakers organization and the priorities of the Mark Walter-led TWG.<\/span><\/p>\n

\u2018For many years, I have seen the impact that Lon has had in our industry. Over that time, I have learned that not only is Lon a great person, but he also has a deep understanding of both sports and entertainment and a true feel for where this business is headed,\u2019 said Lakers Governor Jeanie Buss.\u201d<\/span><\/p><\/blockquote>\n

Rosen returns to familiar territory despite his new title. He <\/span>interned for the Lakers<\/span><\/a> while studying at USC and worked as the team\u2019s <\/span>Director of Promotions<\/span><\/a> from 1980-87. He also served as <\/span>Magic Johnson<\/span><\/a>\u2019s former agent and longtime business partner.<\/span><\/p>\n

In thanking Buss and owner Mark Walter for the \u201cincredible opportunity,\u201d Rosen added:<\/span><\/p>\n

\u201cAs everyone knows, the economics of the sports business are constantly changing – and they will continue to do so. But, at root, my job is a simple one: figuring out how to do right by our employees and our partners while ensuring that the Lakers continue to provide an unparalleled experience for our fans in Los Angeles and around the world. I look forward to working alongside Jeanie, Rob and the whole front-office team to make that happen.”<\/span><\/p><\/blockquote>\n

The Lakers\u2019 current President of Business Operations, Tim Harris, has held the role for 35 years, but he <\/span>announced Tuesday<\/span><\/a> that he is stepping down after this season.<\/span><\/p>\n

New Front Office Taking Shape<\/h3>\n
\"Apr
Apr 29, 2025; Los Angeles, California, USA; Los Angeles Dodgers president Stan Kasten (left) and executive vice president Lon Rosen before a game against the Miami Marlins at Dodger Stadium. Mandatory Credit: Kirby Lee-Imagn Images<\/figcaption><\/figure>\n

Rosen\u2019s hiring establishes a direct link between two of LA’s premier franchises as Mark Walter executes his vision for the team\u2019s front office. As more changes roll out, another area to watch is how the Lakers fill out their scouting department, which saw a significant overhaul when Joey and Jesse Buss were <\/span>fired in late November<\/span><\/a>.<\/span><\/p>\n

\u00a9 Kiyoshi Mio-Imagn Images<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

The Lakers are one step closer to their \u201cDodgers-esque\u201d front office. The team announced Thursday that Dodgers Executive Vice President and Chief Marketing Officer Lon Rosen will step in as President of Business Operations. Lakers Take Bold Step Toward Dodger-Like Front Office About Lon Rosen Rosen, who joined the Dodgers as an executive in 2012, […]<\/p>\n","protected":false},"author":4265,"featured_media":174694,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","sfio_featured_image":false,"sfio_embed_code":"","_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[1608,26,62,3],"tags":[757,759],"class_list":["post-178291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-basketball","category-lakers","category-nba","category-news","tag-jeanie-buss","tag-rob-pelinka"],"modified_by":"Jordan Pagkalinawan","_links":{"self":[{"href":"https:\/\/lastwordonsports.com\/basketball\/wp-json\/wp\/v2\/posts\/178291","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lastwordonsports.com\/basketball\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lastwordonsports.com\/basketball\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lastwordonsports.com\/basketball\/wp-json\/wp\/v2\/users\/4265"}],"replies":[{"embeddable":true,"href":"https:\/\/lastwordonsports.com\/basketball\/wp-json\/wp\/v2\/comments?post=178291"}],"version-history":[{"count":9,"href":"https:\/\/lastwordonsports.com\/basketball\/wp-json\/wp\/v2\/posts\/178291\/revisions"}],"predecessor-version":[{"id":178301,"href":"https:\/\/lastwordonsports.com\/basketball\/wp-json\/wp\/v2\/posts\/178291\/revisions\/178301"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lastwordonsports.com\/basketball\/wp-json\/wp\/v2\/media\/174694"}],"wp:attachment":[{"href":"https:\/\/lastwordonsports.com\/basketball\/wp-json\/wp\/v2\/media?parent=178291"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lastwordonsports.com\/basketball\/wp-json\/wp\/v2\/categories?post=178291"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lastwordonsports.com\/basketball\/wp-json\/wp\/v2\/tags?post=178291"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}