{"id":149314,"date":"2025-07-08T14:50:29","date_gmt":"2025-07-08T18:50:29","guid":{"rendered":"https:\/\/lastwordonsports.com\/basketball\/?p=149314"},"modified":"2025-07-08T14:50:29","modified_gmt":"2025-07-08T18:50:29","slug":"mike-brown-demotes-rick-brunson-to-exert-more-control-search-underway","status":"publish","type":"post","link":"https:\/\/lastwordonsports.com\/basketball\/2025\/07\/08\/mike-brown-demotes-rick-brunson-to-exert-more-control-search-underway\/","title":{"rendered":"Mike Brown Demotes Rick Brunson To Exert More Control, Search Underway"},"content":{"rendered":"<p><strong>NEW YORK<\/strong> \u2013 A new era is unfolding inside Madison Square Garden. Mike Brown wants control, and Rick Brunson\u2019s role is changing to make that clear. Stefan Bondy of the <em>New York Post<\/em> <a  href=\"https:\/\/nypost.com\/2025\/07\/08\/sports\/rick-brunsons-fate-revealed-as-mike-brown-takes-over-as-knicks-coach\/\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\">reports<\/a> Mike Brown will hire an associate head coach, bumping Rick Brunson down the pecking order.<\/p>\n<h2>Mike Brown Demotes Rick Brunson To Exert More Control, Search Underway<\/h2>\n<p>This change aims to clean up distractions and cut any perception of conflict. Brunson, the father of star point guard <a  href=\"https:\/\/www.basketball-reference.com\/players\/b\/brunsja01.html\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\">Jalen Brunson<\/a>, served as the <a href=\"https:\/\/lastwordonsports.com\/basketball\/category\/knicks\/\" target=\"_self\">New York Knicks<\/a>\u2019 top assistant after Johnnie Bryant left for Cleveland. That raised eyebrows in league circles.<\/p>\n<p>\u201cThis is what\u2019s best for the organization and the players,\u201d a source told Bondy. Brunson appears to understand the move by Mike Brown. He understands that this is done to\u00a0protect the team\u2019s bigger goals.<\/p>\n<h3><strong>Backstory of a Family Ties Dilemma<\/strong><\/h3>\n<figure id=\"attachment_149319\" aria-describedby=\"caption-attachment-149319\" style=\"width: 640px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-149319\" src=\"https:\/\/lastwordonsports.com\/basketball\/wp-content\/uploads\/sites\/9\/2025\/07\/USATSI_25375922_168415934_lowres-1024x683.jpg\" alt=\"Rick Brunson has been demoted by Mike Brown \" width=\"640\" height=\"427\" srcset=\"https:\/\/lastwordonsports.com\/basketball\/wp-content\/uploads\/sites\/9\/2025\/07\/USATSI_25375922_168415934_lowres-1024x683.jpg 1024w, https:\/\/lastwordonsports.com\/basketball\/wp-content\/uploads\/sites\/9\/2025\/07\/USATSI_25375922_168415934_lowres-300x200.jpg 300w, https:\/\/lastwordonsports.com\/basketball\/wp-content\/uploads\/sites\/9\/2025\/07\/USATSI_25375922_168415934_lowres-768x512.jpg 768w, https:\/\/lastwordonsports.com\/basketball\/wp-content\/uploads\/sites\/9\/2025\/07\/USATSI_25375922_168415934_lowres-600x400.jpg 600w, https:\/\/lastwordonsports.com\/basketball\/wp-content\/uploads\/sites\/9\/2025\/07\/USATSI_25375922_168415934_lowres-1200x800.jpg 1200w, https:\/\/lastwordonsports.com\/basketball\/wp-content\/uploads\/sites\/9\/2025\/07\/USATSI_25375922_168415934_lowres.jpg 1320w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-149319\" class=\"wp-caption-text\">Feb 8, 2025; New York, New York, USA; New York Knicks assistant coach Rick Brunson talks with New York Knicks guard Jalen Brunson (11), forward Mikal Bridges (25), and guard Josh Hart (3) during a timeout in the third quarter against the Boston Celtics at Madison Square Garden. Mandatory Credit: Wendell Cruz-Imagn Images<\/figcaption><\/figure>\n<p>Brunson, 53, is no rookie in NBA coaching circles. He\u2019s been on five NBA benches for more than a decade. But last season, he found himself at the center of an uncomfortable spotlight.<\/p>\n<p>The tension came to a head early when <a  href=\"https:\/\/www.basketball-reference.com\/players\/d\/divindo01.html\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\">Donte DiVincenzo<\/a> <a href=\"https:\/\/lastwordonsports.com\/basketball\/2024\/10\/15\/divincenzo-has-words-for-knicks-after-controversial-trade\/\" target=\"_self\">barked at Brunson<\/a> during a preseason clash. DiVincenzo, who knows the Brunsons well, later smoothed things over. But the damage lingered.<\/p>\n<p><iframe loading=\"lazy\" title=\"Donte DiVincenzo trash talking Knicks bench in first game back since trade \ud83d\ude33\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/GlFcCeTIQic?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>The NBA soon dug deeper. The league opened a probe into whether Brunson\u2019s promotion helped secure Jalen\u2019s <a href=\"https:\/\/lastwordonsports.com\/basketball\/2024\/07\/12\/knicks-sign-franchise-leader-jalen-brunson-eye-opening-contract-extension\/\" target=\"_self\">below-market extension<\/a>. The Knicks bristled at the suggestion. Jalen went public to protect his father.<\/p>\n<p>Still, whispers about influence and control never left the Garden. It&#8217;s clear why the Mike Brown and Rick Brunson situation demands clarity.<\/p>\n<h3><strong>The Search for Stability<\/strong><\/h3>\n<p>Brown wants to choose his own top assistant. James Borrego was his first target, but Borrego remains under contract in New Orleans. Whether the <a href=\"https:\/\/lastwordonsports.com\/basketball\/category\/pelicans\/\" target=\"_self\">Pelicans<\/a> release him is unclear.<\/p>\n<p>So the Knicks continue to look for a voice who can run the bench next to Brown. Bondy of the\u00a0confirmed that coaches Darren Erman, Mo Cheeks, and Mark Bryant will return under Brown. But Rick Brunson\u2019s seat will move back.<\/p>\n<h3><strong>Players React and the Message Shifts<\/strong><\/h3>\n<p>The timing of this shake-up matters. Some Knicks players reportedly bristled at Brunson\u2019s influence. Sam Amico of <em>Hoops Wire<\/em> <a  href=\"https:\/\/hoopswire.com\/sources-multiple-knicks-players-unhappy-rick-brunson-presence-bench-nba-trade-rumors-news\/\" target=\"_blank\" target=\"_blank\" rel=\"noopener noreferrer\">claimed<\/a> players believed Rick \u201chas too big of a say in things.\u201d That noise grew louder once Tom Thibodeau was fired.<\/p>\n<p>By shifting Rick Brunson back, Mike Brown sends a clear signal: fresh leadership, fewer distractions. The front office wants a bench that feels balanced \u2014 not tilted by family ties.<\/p>\n<p>Brunson\u2019s demotion doesn\u2019t erase his contributions. He\u2019s respected as a teacher and mentor. But Brown must protect the locker room\u2019s trust. The\u00a0recalibration shows how far the Knicks will go to erase any hint of conflict.<\/p>\n<h3><strong>New Coach, New Order<\/strong><\/h3>\n<p>Control defines every NBA bench. By nudging Rick Brunson down, Mike Brown asserts his own vision. The Knicks now move forward with one voice at the front. The search for Brown\u2019s top assistant continues, but one thing is certain \u2014 this bench belongs to the new head coach.<\/p>\n<p>Brunson knows the cost of distractions. Now, he steps back for the sake of his son, the team, and the chase for a banner. This chapter should remind everyone: power and perception always shape life at the Garden.<\/p>\n<p><label>Credit:<\/label>\u00a9 John Jones-Imagn Images<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NEW YORK \u2013 A new era is unfolding inside Madison Square Garden. Mike Brown wants control, and Rick Brunson\u2019s role is changing to make that clear. Stefan Bondy of the New York Post reports Mike Brown will hire an associate head coach, bumping Rick Brunson down the pecking order. Mike Brown Demotes Rick Brunson To [&hellip;]<\/p>\n","protected":false},"author":5018,"featured_media":149318,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","sfio_featured_image":false,"sfio_embed_code":"","_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[62,1608,12,3],"tags":[1417,1557,3717,49917],"class_list":["post-149314","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nba","category-basketball","category-knicks","category-news","tag-jalen-brunson","tag-james-borrego","tag-mike-brown","tag-nba-coaching-openings"],"modified_by":"Frederick Okocha","_links":{"self":[{"href":"https:\/\/lastwordonsports.com\/basketball\/wp-json\/wp\/v2\/posts\/149314","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lastwordonsports.com\/basketball\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lastwordonsports.com\/basketball\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lastwordonsports.com\/basketball\/wp-json\/wp\/v2\/users\/5018"}],"replies":[{"embeddable":true,"href":"https:\/\/lastwordonsports.com\/basketball\/wp-json\/wp\/v2\/comments?post=149314"}],"version-history":[{"count":1,"href":"https:\/\/lastwordonsports.com\/basketball\/wp-json\/wp\/v2\/posts\/149314\/revisions"}],"predecessor-version":[{"id":149324,"href":"https:\/\/lastwordonsports.com\/basketball\/wp-json\/wp\/v2\/posts\/149314\/revisions\/149324"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lastwordonsports.com\/basketball\/wp-json\/wp\/v2\/media\/149318"}],"wp:attachment":[{"href":"https:\/\/lastwordonsports.com\/basketball\/wp-json\/wp\/v2\/media?parent=149314"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lastwordonsports.com\/basketball\/wp-json\/wp\/v2\/categories?post=149314"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lastwordonsports.com\/basketball\/wp-json\/wp\/v2\/tags?post=149314"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}